The latest DMC to enter the playing field, Xperience Singapore Events & Travel is keen to bring a host of in-depth and immersive activities for and business travellers.
Owned by Xperience DMC – a partner of Destination China – Xperience is headed by director Jane Goh, a veteran in hotel conference services and tourism with more than a decade of guiding experience.
She remarked: “There’s a lot of focus on man-made attractions (in Singapore), but the soft (experience) is not there yet. I wanted to show another side of Singapore that a lot of incentive visitors have not seen.”
She opined: “There are many other things we can do to sell the country as a destination, but they’re not being done yet. There’s a lot of focus on man-made attractions, but the soft (experience) is not there yet. I wanted to show another side of Singapore that many travellers and incentive visitors have not seen.”
Activities offered include learning and performing the Chinese lion dance, tracking and photographing otters in the city, and rowing across Marina Reservoir on dragonboat.
Goh shared that many of these activity providers do not have the means or knowledge to market themselves to overseas planners.
“Activities like dragonboat racing can be done for conferences and teambuilding. We would like to promote this (activity) to event planners so that they know there’s something different they can do here,” shared Goh.
Being a smaller DMC puts Xperience at an advantage as opposed to bigger players, said Goh, as the outfit offers clients “direct contact” with the management and assurance to meet any request that they have.”