Guam sees stronger Asian interest for events

Dusit Thani Guam Resort

Asia-based organisations Toyota, Suzuki, Michelin Tire and Rotary International are among an “impressive list of global power brands” that have recently chosen Guam and Dusit Thani Guam Resort for their incentive travel events and conference, noted a statement issued by both Guam Visitor Bureau and the luxury property which is part of Bangkok-based Dusit Thani Group.

For instance, US Toyota brought 500 people from Japan for an incentive reward programme, while an incentive group of 2,200 came with Suzuki Japan. There was also a 100-strong group from Michelin Tire Taiwan.

Dusit Thani Guam Resort

These groups stayed at the 421-key Dusit Thani Guam Resort, which features Grand Ballrooms that can host up to 2,000 people for a ceremony and up to 1,500 for a banquet dinner.

Following on their heels is the Rotary International Japan Conference which will bring 1,400 delegates to the destination in February 2019.

Pilar Laguana, director of global marketing for the Guam Visitors Bureau, commented: “The growing interest in Guam from the MICE sector and holiday travellers over the past 12 months has been encouraging.

‚ÄúThe rise of ‚Äėbleisure‚Äô as an increasing influence on destination choices for meetings and incentives is also in our favour. The beaches, jungle and unique Chamorro culture are powerful attractions and considerations when event organisers are looking for a fresh destination that offers new and interesting leisure experiences before or after a business event.”

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