More details of PACIFICO Yokohama’s North expansion are out as construction progresses and brings it closer to its end-March 2020 launch.
The venue’s new wing will feature 42 meeting rooms and one of Japan’s largest multi-purpose halls. The 6,337m2 column-free and carpeted hall can accommodate some 6,000 pax and be divided into eight sections.
“The multi-purpose hall can be used for exhibitions or corporate banquets, and can be divided into rooms for conferences,” Makoto Batori, executive director, sales promotion department, PACIFICO Yokohama, told TTGmice.
Batori sees the North expansion as a much needed solution to the rising demand for event venues in the Japanese city.
He said: “Yokohama’s specialty is in conferences – particularly medical conferences – and we realised the strong point of this centre. With this expansion, we will raise Yokohama’s brand not only among exhibitions, but also conventions.”
Besides exhibitions and conventions, Batori pointed to corporate incentive events with banquet requirements as the next target segment for the centre.
He said much of such demand came from Asian markets like Singapore and Hong Kong.
PACIFICO Yokohama has begun sales campaigns in Asia, starting with its inaugural attendance at ITB Asia in October.
“We will send more staff to Singapore next year to research on corporate companies and incentive events. Singapore is an important market for us,” said Batori.
Upon completion, PACIFICO North will sport an outdoor pedestrian deck connecting its second-floor main entrance to the Exhibition Hall and Annex Hall of PACIFICO Yokohama. The facilities can be jointly used for large-scale events.
