PATA Destination Marketing Forum heads to Pattaya next

Pattaya’s host city status comes as Thailand works to position the destination as a MICE-friendly city

PATA Destination Marketing Forum (PDMF) 2019 is set to take place in Pattaya, Thailand, from November 27 to 29, PATA CEO Mario Hardy announced at the conclusion of this year’s edition in Khon Kaen.

PDMF 2019 will be hosted by the Thailand Convention & Exhibition Bureau (TCEB), the Tourism Authority of Thailand (TAT) and the Designated Areas for Sustainable Tourism Administration (DASTA) with the support of Pattaya City.

Pattaya’s host city status comes as Thailand works to position the destination as a MICE-friendly city

All parties agreed that the event will contribute to the city’s maturity as a business events destination.

Said Hardy: “With plans for the development of the Eastern Economic Corridor (EEC), Pattaya is looking to reimagine itself as an international MICE City. Our aim for the event is to help understand their challenges and opportunities in reaching these goals.”

Supawan Teerarat, TCEB senior vice president – strategic business development & innovation, said the city has “strong potential and readiness to host international conventions to world-class standards”.

From left: Khon Kaen province governor Somsak Changtragul; PATA’s Mario Hardy; Pattaya’s deputy secretary  Sutham Phetchgeat; TAT’s Srisuda Wanaphinyosak; TCEB’s Supawan Teerarat; and Designated Areas for Sustainable Tourism Administration’s Watcharee Churugsa

“The event will contribute greatly to raising visibility and awareness of Pattaya City and other regional MICE cities as international MICE destinations,” added Supawan.

In addition to enhancing the city’s business events status, Srisuda Wanaphinyosak, TAT deputy governor for international marketing (Europe, Africa, Middle East and the Americas), said that the selection of Pattaya as the next PDMF host city is an opportunity to position it as a high-end destination with its convenient accessibility, new luxury accommodations and activities.

“Also, it supports the TAT Hub and Hook Strategy, with Pattaya as the region’s leading travel hub and hook to lesser known destinations in the East, such as Rayong, Chantaburi, Trat and eastern islands through tourism activities, fruits & foods, as well as, local experiences,” she added.

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