BCD M&E names managing director APAC

BCD Meetings & Events (BCD M&E) has appointed Sanjay Seth as its new managing director, Asia Pacific, effective January 1.

Currently director, Singapore & regional accounts, APAC, Seth will replace BCD M&E Asia Pacific’s current managing director, Lisa Hopkins, as she moves into her new role as vice president, APAC industry relations & global network in January.

Sanjay Seth

Working closely with Hopkins, Seth will begin the region’s transition planning immediately. He will work with the region to further develop a strategy focusing on growing Asia-Pacific, which includes developing local teams and offering expanded services to BCD M&E’s customers.

Prior to joining BCD M&E 17 months ago, Seth founded Truth Serum 317 in 2015 and helped clients, like Abbott Diabetes Care, with design thinking and business transformation.

Prior to that, he was managing partner for Singapore-based Squake, where his team delivered strategy and creative development for clients, including Bacardi Martini, Diageo, Chrysler South East Asia and Standard Chartered.

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