RoomIt by CWT, the global hotel distribution division of Carlson Wagonlit Travel (CWT), and SiteMinder, the global hotel guest acquisition platform, have announced a strategic partnership in the corporate travel distribution chain.
The two companies have teamed up to integrate their services and provide hotels with additional access to RoomIt travellers under CWT’s corporate travel programs umbrella.
The new partnership will give eligible SiteMinder hotel customers access to RoomIt premium business travellers by offering more choices.
The connection is currently being piloted to SiteMinder’s hotel enterprise customers in the UK and Italy, and is expected to be offered to other SiteMinder hotel customers globally later this year. To be eligible, the properties of hotel groups and chains must currently be centrally located in a business travel destination, have more than 10 rooms, and provide amenities and services that cater for business travellers, including last room availability, in-room Wi-Fi and same-day cancellations.
SiteMinder’s managing director, Mike Ford, said in a statement: “The hotel industry is witnessing an unprecedented rise of direct connections, be that to guests or, now, a travel management company. This partnership is about rewriting the rules to provide hotels choice as they look to tap into the booming corporate travel market.”
