Korea Tourism Organization (KTO) has signed a co-marketing agreement with Marriott International to drive international corporate meetings to the country.
It is the first time both organisations are collaborating to conduct joint marketing initiatives.
As part of the agreement, KTO will be participating in Marriott’s overseas roadshows and exhibitions, and carry out programmes for key decision makers. KTO also has plans to expand the partnership with other hotel chains should this prove to be a success.
“The corporate meetings market is a blue-ocean of opportunities that have long been concealed by incentive travel and international conferences. Seoul being a hub for multinational companies in North-east Asia, we believe that there is a greater chance to successfully develop this market,” said Cheolbom Park, KTO corporate meetings & incentive team director.