PCEB develops online MICE database

Vision Insight's homepage

Penang Convention & Exhibition Bureau (PCEB) has rolled out a new online system for Penang’s industry players to submit data on events taking place in the city.

Named Vision Insight, the system was initiated and developed by PCEB. Data collected will be analysed by PCEB for its annual Business Events industry review.

Vision Insight’s homepage

Touted as the first of its kind in Malaysia for business events, the online portal is accessible on Google Chrome through https://visioninsight.my/and requires a registered email and password.

Aside from providing information for analysis, Ashwin Gunasekeran, CEO of PCEB, added that the online portal also “works as an archive for industry players to conveniently track the type of meetings and events that are being held at their hotel or venue”.

In the past, PCEB’s in-house researcher had to manually monitor the progress and gather data from industry partners.

“Data collection plays a crucial role in directing the vision and mission of business events in Penang, and I believe this initiative will benefit Team Penang and continue to put us in the forefront of the global industry,” expressed Yeoh Soon Hin, Penang state exco for tourism development, heritage, culture & arts.

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