Indonesia’s MICE sector receives boost with new tradeshow

The Kasablanka will be the event venue for IIME

Jakarta is gearing up to host a new international B2B travel mart for the business events sector.

Named Indonesia International MICE Expo (IIME), the event will take place on May 2 and 3 at The Kasablanka in Jakarta. IIME is expected to attract 100 sellers, 100 hosted buyers (both local and international), and 1,000 trade visitors.

The Kasablanka will be the event venue for IIME

IIME is the brainchild of Alcor MICE – the owner of The Kasablanka hall – in collaboration with RajaMICE, with the aim of supporting the Ministry of Tourism’s efforts to grow the country’s business events industry.

Jim Tehusijarana, director of Alcor Prime (holding company of Alcor MICE), said: “The number of business events travellers to Indonesia may not be as many as leisure travellers, but the length of visit and the amount of money spent by business events travellers is (appealing). The government is committed to increasing (the arrival numbers of such) quality visitors, and has set a target of two million corporate travellers to Indonesia in 2019.”

There is still much room for growth for the business events sector in Indonesia, he opined, adding that IIME could trigger the advancement of the industry by providing inspiration to event planners.

Panca Sarungu, founder of RajaMice as well as chairman of IIME’s organising committee, shared: “The number of hosted buyers may be small (compared to other regional MICE marts), but we ensure that these buyers are the ones (who can bring) hundreds of delegates or incentive groups to Indonesia.”

Buyers and trade visitors selected by the committee will mostly come from corporations that engage in banking, manufacturing, insurance, and business events, Panca added. The number of international buyers will be around 30 to 50 people.

Besides having a B2B meeting component, IIME will also include business events clinics, networking sessions, as well as site inspections and post tour programmes for buyers.

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