American Express Meetings & Events (AMEX M&E) ‚Äď a division of American Express Global Business Travel ‚Äď has renewed its partnership with event technology provider Doubledutch.
The agreement is an extension of an existing partnership, and will see Amex M&E use Doubledutch‚Äôs mobile attendee experience solutions for clients with ‚Äúmature and robust‚ÄĚ meetings and events programmes.
Doubledutch‚Äôs event management platform creates attendee experiences to encourage networking. As part of the new deal, the technology‚Äôs engagement data is now available within Meetings Insights, Amex M&E‚Äôs centralised data platform. This results in insights and reporting around individual events as well as across an entire meetings programme.
Additionally, the new agreement allows for the integration of travel data into event apps to create a ‚Äúone-stop shop‚ÄĚ for attendees travelling to an event, as well as personalised content, safety check prompts and advanced surveys.
As a part of the Meetings Marketplace, DoubleDutch has been vetted against American Express Meetings & Events‚Äô standards for finance, compliance and security.