Seoul sweetens the deal for business events with Plus Seoul

More benefits for planners who bring business events to Seoul

The Seoul Convention Bureau (SCB) is adding benefits for business events in the city through its 2019 Plus Seoul programme.

It will expand the core benefit for international conferences and corporate/incentive groups respectively to 250 million won (US$220,737), from 150 million won previously, and to 200 million won, compared to 100 million won previously.

More benefits for business events through Plus Seoul programme

In addition, SCB has designed new customised experiences for MICE events.

To boost loyalty and brand exposure through corporate meetings and incentives, planners can choose, depending on the scale of their event, from various complimentary options, such as customised cookies with corporate logos, storytelling performances, bus wrapping, photo mosaic walls, K-beauty booths and video services to capture participants’ experiences in Seoul.

And for international congresses with over 1,000 participants, Plus Seoul helps to cover development costs for event apps and virtual reality experiences.

In addition to core benefit offerings such as welcome messages at Incheon International Airport, large conventions can qualify for other customised experiences including unique venue benefits, Seoul MICE Cards and special tour programmes, plus the popular Seoul experience booths on-site at events, where attendees can try on Korean traditional clothing and get travel recommendations during conference breaks.

Also in the rebranded Plus Seoul programme is an updated Seoul welcome kit for MICE participants. Inside the Korean traditional lucky pouch is a pair of reusable chopsticks to both enjoy Korean cuisine like locals and reduce the use of disposable ones. Recipients can also take part in a social media event by uploading photos of themselves using the chopsticks with the hashtags to into a prize draw.

Jihyun Kim, the new director of the MICE Planning Team at SCB, said: “We designed Plus Seoul with one main question in mind: ‘What can Seoul add to business events?’ Whether it be intellectual exchange, company loyalty, or just fun, we want to give meetings an extra boost.”

Kim added: “We are expecting to add more benefits from SMA throughout the year and increase the value of holding business events in Seoul.”

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