Seoul injects US$2.2 million into MICE sector

Hosting the World Congress of Neurology in Korea will contribute greatly to the recovery of not only the domestic MICE industry but also tourism and related businesses

The Seoul Metropolitan Government and the Seoul Convention Bureau have set aside US$2.2 million in the budget to support the city’s battered business events industry.

Assistance will cover various areas of the business events industry, such as providing a safe and secure environment for events, where quarantine services, quarantine gates, and specialised sterilisation equipment will be provided at venues.

Seoul’s business events industry has been promised US$2.2 million in government assistance towards recovery

Other types of support include Experience Tour Program and Seoul VR Experience Booth for groups of 50 or more participants with in-person attendance; provision of necessary PCR tests for travel; as well as help in digitalising exhibitions.

Subventions for attracting, hosting, and organising international conferences – regardless of whether they are in-person or hybrid – will be enhanced, and a 3D virtual MICE platform will be offered free-of-charge to organisers.

For instance, the subventions for attracting international conferences will be doubled, and the maximum subvention for international conferences will also be increased when 20 per cent or more participants attend on-site.

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