Jakarta’s Kuningan district forms MICE alliance

Aerial view of sunrise over the Kuningan business district of Jakarta in Indonesia capital city

Alcor MICE – the owner of The Kasablanka Hall – has joined arms with nine neighbouring hotels and a transportation supplier to form an alliance to attract more business events to the Kuningan district in Jakarta.

Named Kuningan MICE Alliance, the alliance is banking on its Golden Triangle location advantage. In the Kuningan district, there are 2,300 available keys across three-, four- and five-star hotels; a 14,000m2 event space; and an entertainment complex, all of which Jim Tehusijarana, director of Alcor Prime (holding company of Alcor MICE) believes will appeal to associations and large conferences.

Aerial view of sunrise over the Kuningan business district of Jakarta in Indonesia capital city

The nine hotels are Gran Melia Jakarta, The Grove Suites by Grand Aston, Wyndham Casablanca Jakarta, Manhattan Hotel Jakarta, Aston Rasuna, Puri Casablanca, JS Luwansa Hotel and Convention Center, Pomelotel Patra Kuningan – Jakarta and Royal Kuningan.

“Unlike other areas in Jakarta, business event facilities in Kuningan district are in close proximity and within walking distance (of each other). Instead of competing, (we decided to) collaborate to develop Kuningan district (into a competitive) business event destination,” said Jim.

Jim added that the alliance plays to the complementary strengths of members. For example, Alcor MICE has no hotel rooms but owns the district’s largest function venue in The Kasablanka Hall, which can accommodate up to 5,000 pax in cocktail style and 2,000 in classroom style. Hotels, meanwhile, have limited meeting spaces with capacity varying between 50 to 1,000 people.

The Kuningan MICE Alliance will conduct a series of roadshows directed at companies and government institutions. The alliance held a recent gathering to promote the destination among event organisers.

Jim said: “We have a short- and long-term strategy. The domestic (corporate groups) is our main focus market, while neighbouring countries like Singapore, Malaysia and Thailand will be the next priority.”

As part of a marketing campaign, Kuningan MICE Alliance is offering packages with special rates for planners or corporate looking to hold events in the Kuningan area. The customisable package includes venue rental, hotel rooms, F&B and transportation.

Panca Sarungu, senior advisor for business development of Alcor MICE explained: “Package prices start from 1.2 million rupiah and go up to 1.8 million rupiah (US$128) per pax. These special rates only apply to events with a minimum of 1,500 pax.”

Achmad Tantowi, director of sales and marketing of The Grove Suites by Grand Aston, said: “Kuningan MICE Alliance is a one-stop shop. Organisers do not need to get in touch with each supplier individually, (and have the alliance as just one point of contact).”

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