South Korea’s MICE Bureau has introduced a fresh tagline for each of its two divisions â€“ Conventions and Corporate Meetings & Incentives.
For Conventions, the new message is Stay Connected for Your Success, while for Corporate Meetings & Incentives, the new communication message is Light Up Your Passion.
Stay Connected for Your Success, the Conventions tagline, summarises South Korea’s three key strengths in the international conference division: Convenient, Advanced, and Network. Convenient describes the country’s accessibility and excellent MICE and IT infrastructure, Advanced describes South Korea’s ability to lead cutting-edge trends, technology and tradition, while Network describes the country’s unlimited opportunities for industrial development and networking.
Light Up Your Passion, the message for the Corporate Meetings & Incentives division, came about after the analysis of South Korea’s three key strengths as a meetings and incentives destination.
The three key strengths are Intriguing, Innovation and Convenient. Intriguing stems from the country’s intrigue as a cultural powerhouse, with unique assets such as Hallyu and a rich traditional culture. Next, Innovation describes South Korea’s ability to combine ideas with cutting-edge technology to improve productivity, knowledge and experience, while Convenient once again highlights South Korea’s easy access and excellent MICE and IT infrastructure.
These new taglines Stay Connected for Your Success and Light Up Your Passion will soon be included in various media outlets including print advertisements and press kits.
Korea MICE Bureau anticipates that these new messages will help strength the country’s image as a country of new opportunities, as well as a country of traditional, cultural intrigue, while helping target audiences better understand the South Korean MICE industry and its slogan â€“ Korea, Beyond Meetings.