APAC business travellers claim more productivity and creativeness when on the road: CWT

Millennials especially

Six in 10 travellers report feeling more creative and productive when travelling for business, according to a research by global travel management company CWT.

Millennial travellers are more likely to say that they are more creative and productive when traveling for business. Those in the Americas lead the way (77% feeling more creative and productive), followed closely by those in Asia-Pacific (75% feeling more creative and 73% more productive), while European millennials rank third (58% and 57% respectively).

Millennials especially, say they are more creative and productive when on business trips

Overall, travelers from Asia-Pacific are more likely to have increased creativity (65%) and productivity (64%) compared to travelers from the Americas (58% and 60% respectively) and Europe (53% and 51% respectively).

CWT’s research also shows that six in 10 travellers are most productive when working face-to-face and collaborating with colleagues as opposed to working alone (30%) or remotely (14%). Asia-Pacific travellers’ productivity benefits the most from working face-to-face: 61% versus 53% for travelers from the Americas and Europe.

Niklas Andreen, executive vice president and chief traveller experience officer at CWT: “These findings are not a surprise – travel energises people, fosters fresh thinking, creates connections – and nothing beats a face-to-face meeting.”

The survey was created by CWT and conducted by Artemis Strategy Group between January 29 and 9 February, 2019. Responses were collected from more than 2,700 business travelers from all over the globe who travelled for business four or more times in the previous 12 months.

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