The Thailand Convention and Exhibition Bureau (TCEB) and Thai Hotels Association (THA) have turned to the power of music to send a friendly yet serious message to the MICE industry in Thailand to ‘Say No’ to plastic.
The classic ‘Can’t Take My Eyes Off You’ has been given the Sound of Sustainability #SOS treatment, with rewritten lyrics and reworked music.
Lending their voices to the initiative in a stirring duet are ‘recording artists’ Chiruit Isarangkun Na Ayuthaya, TCEB president, and Marisa Sukosol Nunbhakdi, THA chairperson – environmental committee.
“The song is a light-hearted recording with the lyrics adapted for a serious shout-out to hotel owners, general managers, business event professionals and all in the MICE industry to switch from single-use plastics to other, sustainable choices,” said Chiruit.
More and more initiatives to combat the use of plastic in Thailand’s MICE sector and the broader tourism industry have been implemented in the past few years.
This includes a smoking ban that has been in place at many Thai beaches since November 2017, while national parks and zoos nationwide now ban plastic bags and other single-use plastics. The Pollution Control Department and Thai bottled water producers have cut the use of bottle cap seals, with the aim of eliminating them altogether within 2019.
This April the Thai cabinet approved a 2018-2030 roadmap to tackle plastic waste, which includes the goals of ridding Thailand of three types of plastic – microbeads, cap seals and oxo-degradable plastics – within 2019 and of four other types of plastics – plastic bags, foam boxes, single-use plastic cups and plastic straws – within 2022.
To view the music video, visitÂ https://youtu.be/YHNpR2IIddk.