IT&CM Asia and CTW Asia-Pacific 2019 will feature a re-designed programme with proven engagement activities aimed at fostering new avenues of lead generation between suppliers and buyers beyond one-on-one business appointments.
Following a successful roll-out during the China event earlier this March, new initiatives such as Brand Showcase Presentations, Exhibition Walkabouts and Meet-The-Corporates have seen adoption by close to 20 brands that have chosen these activities to supplement their business appointments and enhance their outreach to niche buyer segments during the upcoming show.
Brand Showcase Presentations at the event this September will be put up by 10 brands including Dubai Business Events, Japan by JTB, Macao Trade and Investment Promotion Institute, Royal Orchid Holidays, Taiwan, and Thailand Convention & Exhibition Bureau (TCEB). These 20-minute sessions will be open to MICE, association and corporate buyers and media.
Targeting highly sought-after association buyers and media, the new Exhibition Walkabouts at IT&CM Asia will be offered by India Tourism, JNTO, TCEB and more over the two-day tradeshow.
The new hour-long Meet-The-Corporates session will take on a speed-dating format, led by select IT&CM Asia exhibitors such as Dubai Business Events.
“IT&CM Asia continues to be an important event on our annual calendar of activities in key markets, and we are excited about returning as an exhibitor at this year’s edition. In addition to our one-on-one meetings, we have chosen to take advantage of the Brand Showcase Presentation and Meet-The-Corporates platforms to further highlight our city’s appeal, explain the support Dubai Business Events can offer, and build new connections with the wider business events community, and especially corporate buyers,” said Steen Jakobsen, Assistant Vice President of Dubai Business Events.
Debuting also at IT&CM Asia and CTW Asia-Pacific 2019 is the Say Hi to Everyone session. Formatted as an interactive ice-breaker and helmed by Thailand-based MICE strategist and hospitality consultant David Barrett, this session allows all delegates to get a sense of who’s who at this year’s show and to identify profiles they would like to meet across both events, kick-starting connections before business days begin.