Chicago-based Professional Convention Management Association (PCMA) today has announced that Michelle Crowley will be the organisation’s first chief growth & innovation officer, effective immediately.
In this role, she oversees regional brand development, content outreach, acquisitions and operations in PCMAâ€™s Americas, EMEA and Asia-Pacific regions.
Crowley began her business events career at PCMA and has held various positions including senior director of global strategy and manager of global development.
“As we look at PCMAâ€™s global reach, it is critical that we continue to focus on providing leading education that drives the industry forward. Adding education and new product development aligns well with my existing role of innovation and global growth,” Crowley said.
Crowley joins an executive leadership team that includes Mona Cotton as chief business officer responsible for business development; Robert Haas as chief administrative officer; Bruce MacMillan as chief marketing officer; and Meredith Rollins, recently named chief community officer for community engagement, member growth. Rollins remains executive director of the PCMA Foundation.