Asian MICE Cruise Conference returns with greater content

The Asian MICE Cruise Conference (AMCC), organised by TTGmice and TTG Events, will return this September 24 for its second edition, featuring an expanded programme that aims to bring greater awareness of cruising opportunities for corporate event planners.

Cruise Lines International Association’s Jiali Wong (left) and Genting Cruise Lines’ Michael Goh will hold keynote spots

Kicking off AMCC 2019 will be two keynote speakers – Jiali Wong, regional manager – Asia, Cruise Lines International Association and Michael Goh, president, Dream Cruises and head, international sales, Genting Cruise Lines.

Wong will shine a spotlight on Asia’s cruise development and explain how the business events industry can benefit from it, while Goh will take the audience through Genting Cruise Line’s growth in Asia and behind the company’s motivation for developing a MICE specialisation.

Joining Wong and Goh is a panel of high-profile industry players: Angie Stephen, managing director, Asia Pacific, Royal Caribbean Cruises; Felix Chan, vice president, Asia, Norwegian Cruise Line Holdings; Freddy Muller, vice president, corporate & incentive sales, Silversea Cruises; Steve Bloss, co-founder and president, Worldwide Cruise Associates; and Henry Yu, director, Asia, Uniworld Boutique River Cruise Collection & U River Cruises.

Throughout the day, five intense panel sessions will tackle topics such as cruises’ ability to support business events; the state of luxury cruise development in the region and its impact on incentive programmes; the role land programmes play in providing a complete reward trip; and cruise companies’ commitment to sustainable efforts.

The complete AMCC programme can be viewed online.

Programme developer and TTG Asia Media’s group editor, Karen Yue, will moderate the sessions along with her colleagues, Xinyi Liang-Pholsena, editor, TTG Asia and Rachel AJ Lee, sub-editor.

The first Asian MICE Cruise Conference, held last year, was well received

Commenting on the expanded programme, Darren Ng, managing director of TTG Asia Media, said: “Our launch edition last year was attended by more than 400 people from across Asia – most of them being business event planners who were keen to know how cruises could be the next ‘destination’ for their upcoming gatherings. We also had a good number of NTO and CVB representatives in our midst. Feedback from attendees post-conference was positive, and many asked for additional sessions and more time to learn from cruise stakeholders. That encouraged us to create a full-day programme this year.”

AMCC 2019 will run from 8.30am to 3.10pm at the World Ballroom, Bangkok Convention Centre at CentralWorld, Thailand. It is part of the larger IT&CM Asia and CTW Asia-Pacific, and welcomes all registered attendees of the doublebill event.

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