Inaugural IBTM Asia Pacific powers up with Singapore MICE Forum

IBTM, which will debut its Asia-Pacific edition in Singapore next April, has agreed to run the Singapore MICE Forum 2020 (SMF2020) in partnership with SACEOS (Singapore Association of Convention and Exhibition Organisers and Suppliers).

SMF2020 will take place at the Marina Bay Sands Expo & Convention Centre from April 6, and it will be followed by IBTM Asia Pacific on April 7 and 8.

From left: STB’s Melissa Ow; Reed Travel Exhibitions’ Nick Pilbeam; SACEOS’ Aloysious Arlando; and IBTM Events’ Shane Hannam

SMF2020 will be structured around five key themes: innovation; technology; design; sustainability; and event trends, and will include a combination of dynamic talks, campfire sessions and case studies from thought leaders within and outside of the industry. At least 500 event professionals are expected to participate.

Nick Pilbeam, divisional director of Reed Travel Exhibitions which IBTM is part of, commented: “We know from our extensive research prior to launching IBTM Asia Pacific, that there’s a real appetite for education in the Asia-Pacific region and we’re delighted that we’re going to be delivering on that through our partnership with SACEOS. SMF2020 will provide an inspiring and educational kick-off to our inaugural event.”

The initiative comes off the back of a recent agreement between Singapore Tourism Board and IBTM Asia Pacific signed at the opening day of IBTM World in Barcelona.

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