Tarsus births Egypt division and housewares tradeshow
Tarsus Group has joined forces with Amr Shawki, a leading figure in the Egyptian exhibition industry and chairman of local organiser Egytec Partnership, to launched Tarsus Egypt.
The new Tarsus division will create a new B2B events platform for local and international customers who are keen to access the dynamic Egyptian and North African markets.
The first event to be delivered by Tarsus Egypt will be Zuchex Cairo, a replica of Zuchex Housewares and Kitchenware Fair Istanbul, the leading trade housewares buying exhibition in Eurasia.
According to the organiser, Zuchex Cairo will adopt a new format and be held at the Cairo International Convention Centre from November 11-13, 2020.
As the first event of its kind in the region, Zuchex Cairo will see 150 exhibitors from Egypt, Africa, Turkey and Asia taking over 3,400m2 of showfloor. They will meet with over 5,000 professional buyers.
BCD M&E acquires Chicago-based L37 Creative
BCD Meetings & Events (BCD M&E) has acquired L37 Creative, an event production and creative media agency headquartered in Chicago, to strengthen its US event solutions offering and enhance its global creative and engagement services.
BCD M&E will welcome employees in San Diego, Las Vegas, Chicago and New York, and customers can expect expanded services including full-service creative production, media content development, name entertainment (MC and speakers), audiovisual and more.
Scott Graf, BCD M&E global president, said: ‚ÄúThis acquisition enhances our robust creative and engagement offering with in-house production to give our customers agency-level services backed by the power of BCD M&E.‚ÄĚ
‚ÄúThis partnership isn‚Äôt new,‚ÄĚ said Christine Erickson, senior vice president, U.S. Event Solutions and Sports at BCD M&E. ‚ÄúOur teams have been working together as strategic partners for 15 years, servicing customers seamlessly. This acquisition only streamlines that service so we can continue supporting customers focused on their attendee experiences across the end-to-end attendee journey.‚ÄĚ
This is the latest in a line of strategic acquisitions for BCD M&E to diversify its business and round out its service offering.
Yotel checks into Edinburgh
Europe has scored its first Yotel opening with a property on Edinburgh’s Queen Street, close to the city‚Äôs world-famous historic hotspots and the charming neighbourhood of Stockbridge.
Like its minimalistic and high-tech sisters in cities such as New York, Boston, San Francisco and Singapore, Yotel Edinburgh will target tech-savvy travellers who favour a fuss-free stay with its innovative style of hospitality and technology driven experiences.
The hotel offers 276 rooms, each equipped with signature Yotel features such as the space-saving adjustable SmartBed with Serta Gel mattresses, amenities from Urban Skincare, rain showers, multiple power and USB charging ports, free Wi-Fi, HD Smart TVs with Chromecast and more.
Amenities on-site include the KOMYUNITI bar with its programme of curated events from comedy nights to local live bands; KOHI cafe; and also Imaginex, a state-of-the-art, 360-degree projection space for film screenings, social events, product launches and meetings. There are also airline-style self-service kiosks, a 24/7 gym and two interconnecting creative meeting spaces equipped with modern audio-visual technology.