Business Events Sarawak (BESarawak) has commissioned a study to measure the long-term impact of business events.
The study will be conducted by two major universities in Sarawak – UCSI University Sarawak and Universiti Teknologi MARA Sarawak – with GainingEdge as a project consultant.
Research has started in May and involves 5,000 delegates from 12 national and international conferences held in Sarawak this year and which fall under the government’s key focus areas.
Amelia Roziman, COO at BESarawak, shared: “The study will help us determine how business event legacies contribute to the socio-economic development of the state and for us to (present) the case of business events to the state government. Ultimately, the study will also assist us in attracting more business events to Sarawak.”
She added that the methodology and outcomes of the study will be revealed at IMEX Frankfurt next year.
BESarawak is pioneering this project in an area where there are no models, or previous studies, to adopt. Amelia added that they are also “experimenting with what works and what doesn’t as we go along”.
