The Seoul Convention Bureau has indicated that it will be signing four more partnerships with secondary South Korean cities this year â€“ in addition to Gwangju â€“ building on the first-ever MoU signed with Gangwon province in 2019.
Last year, close to 7,000 MICE participants utilised the co-marketing support programme provided by Seoul and Gangwon for their incentive group tours.
Gangwon was first propelled into the MICE spotlight with the hosting of PyeongChang 2018 Olympic Winter Games.
MICE planners in Indonesia (77 per cent), followed by Malaysia, Vietnam, Thailand, and Cambodia, were the top few South-east Asian countries to send corporate groups to the two Korean cities.
For instance, an Indonesian lifestyle products company sent 1,500 of their employees on a trip which included winter activities such as curling and riding on sleds, as well as exploring Korean culture in Seoul such as visiting a palace in Seoul wearing a traditional hanbok.
In 2020, Seoul and Gangwon is set to welcome more groups together, starting with a group of 5,000 participants coming from Indonesia in February.