CWT Meetings & Events has shifted total meetings management under Kari Wendel, global vice president, strategic customers, and brought in a new head for Strategic Meetings Management (SMM) strategy.
Wendel will lead the group, which will provide all services, including SMM and end-to-end meetings and events, for CWT Meetings & Events’ top global strategic clients.
She steps away from a purely SMM leadership role to embrace both SMM and meetings and events for strategic customers. In her place, Wendel has tapped Monica Dickenson as senior director of the newly-created Global SMM Center of Excellence (COE) within her team.
Under Dickenson’s direction, the SMM COE will support the entire Meetings & Events organisation to ensure advancement by country/region, continued wins with clients that are striving for SMM success, and providing thought leadership in the industry through public speaking engagements, authoring best practices pieces, and sharing information on advanced SMM principles.
Prior to joining CWT, Dickenson served as head of global meetings and events at Shire. She also previously worked with Amex GBT, where she led venue sourcing and supplier contract management strategy, and at BCD, where she worked with global clients on their strategic meetings management strategy.