The ICCA Indonesia Committee is all set to hold the inaugural ICCA Indonesia Forum 2020 on February 25 in Jakarta.
Launched by the newly-formed ICCA Indonesia members’ community, the forum aims to bring about more visibility for Indonesia on the international stage, and elevate the capacity and capability of the country’s meetings sector.
Raty Ning, chairman of the ICCA Indonesia Committee, said: “Apart from fostering the growth of the MICE industry in Indonesia, which includes education and networking, the ICCA Indonesia Forum 2020 is held in support of the government’s programme to elevate Indonesia’s position as one of the world’s preferred MICE destinations.”
Similarly, she added that Jakarta was chosen as the location for the forum as it was in line with the city’s government initiative to raise the city’s profile as a prominent MICE and Events destination.
The event aims to attract 200 participants from Indonesia’s business events and related industries including representatives from major associations, as well as regional government officials. Both national and international speakers will be featured.
Raty explained: “There are (currently) 10 ICCA members from Indonesia, all of whom are major players in Indonesia. We want more companies to join ICCA, as we want to be able to combine forces and appear as one Indonesia at international forums and win non-government events. We used to attend ICCA events as individual members.”
She pointed out that Indonesia already had the facilities and infrastructure, as well as relevant experience in handling mega government events like the Climate Change Conference and World Bank IMF Annual Meetings. However, very few large-scale association meetings have been held in Indonesia.
Internally, the committee also sees the need to elevate the capacity of Indonesian stakeholders through education. Plans are in motion to hold two to three educational forums a year in different business events cities in the country.
“We have often heard people talk about networking, presentation and bidding for events, but how to do all that effectively may not be skills that many have mastered,” she said. Raty added that she had seen bids fail, not because of the offered content, but because of the way it was presented.
Moreover, sending a government official that is a decision-maker, to bid sessions, sends a clear message that the destination is serious in its intention to host the event.
Currently, Indonesia’s ICCA members include the Ministry of Tourism and Creative Economy, Pacto Convex, Royalindo Convention International, Jakarta Convention Center, Jakarta International Expo, Indonesia Convention Exhibition, Grand City Convex Surabaya, Bali Nusa Dua Convention Centre, Bali International Convention Centre, and The Trans Luxury Hotel.
