Accor Indonesia draws domestic events with unique venues and personalisation

Accor Live Limitless Hotel & Wedding Fair

Accor hotels in Indonesia are positioning their venues as being unique, flexible and allowing tailor-made experiences to attract the domestic corporate market, a move that hoteliers exhibiting at the ALL – Accor Live Limitless Hotel & Wedding Fair last weekend said was helping to keep business coming despite Covid-19 fears.

The event, which showcased Accor properties across Indonesia, offered discounts of up to 40 per cent for events package and room bookings. It attracted more than 1,000 corporate visitors in addition to member of the public.

From left: Accor’s Garth Simmons; Nia Niscaya, Indonesia’s deputy of tourism marketing and creative economy, tourism and creative economy agency; Ternakopi’s Kaesang Pangarep; CIMB’s Niaga Noviady Wahyudi; and Accor’s Adi Satria. Photo: Tiara Maharani

Garth Simmons, chief operating officer, Accor Indonesia, Malaysia, Singapore and South Asia, described the Indonesian domestic market as being “extraordinary” and is the “backbone” for Indonesia’s tourism and hotel industry.

Accor hoteliers told TTGmice that Indonesian corporate clients are drawn to experiential events, personalised services, flexibility, and custom products, and they are keen to demonstrate that their properties are able to satisfy these requirements.

Shelly Darcy, director of sales and marketing with Movenpick Resort & Spa Jimbaran Bali, said meetings at her hotel leverage on the “atmosphere of Bali” to create a relaxing, tropical vibe.

Darcy believes that the trend towards one-of-a-kind themed party and corporate events that take on a vibrant lifestyle setting will be here to stay, and many hotels are responding by crafting signature events that will be the talk of the town.

Both Hotel Fairmont Jakarta and Ibis Bandung Trans Studio are hoping to attract experience-focused planners through customised services. There are opportunities to personalise menus for each event participant, for instance.

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