Hosted buyers and media attending the 2020 Asia Pacific Incentives & Meetings Event (AIME) experienced a night full of glamour at the Uncover Melbourne Gala on February 16 at Melbourneâ€™s newest venue â€“ the Ian Potter Queens Hall, the jewel in the State Library Victoria’s collection of unique heritage spaces.
Reopened in December 2019 as part of the Vision 2020 project, the space has returned to its former glory as Melbourneâ€™s an impressive gala event venue, unveiling its historic architecture and celebrating its 19th-century decorative scheme.
Entertainment kept going during the event, which included a gospel choir, performers in the sky and Melbourneâ€™s famous band, The Huxleys. Another highlight of the night was the menu on offer. The feast included roving canapes, an Australian cheese station and an oyster bar.
The event is part of MCBâ€™s AIME programme, Uncover Melbourne, designed to showcase Melbourneâ€™s world-class business events capability.