The Crown Property Bureau-backed Siam Sindhorn aims to tap into long-stay potential in Bangkok’s city centre with its newest property addition, the Sidhorn Midtown.
The 344-key hotel in Langsuan â€“ which includes 49 serviced residences with a minimum stay of 30 days â€“ remains one of the few hospitality offerings still welcoming visitors in Thailandâ€™s capital to date. And despite launching during Covid-19, the property is confident it can make the most of its circumstances.
â€œDespite the impact of Covid-19 on the global economy, there are still needs for private long-stay accommodations for those on business travels and there is no better time to reach out to them”, said Sidhorn Midtown’s general manager Jee Hoong Tan.
Tan added that demand for long-stays will only increase after the pandemic ends, when consulting firms are brought on board for a period of time to help restructure companies in the wake of Covid-19.
The 49 serviced residences are self-contained and come furnished with fully-equipped kitchenettes, two-in-one washing and drying machine, and an air purifier, which Tan touts as the only hotel and residences in the city to provide one.
Another of the propertyâ€™s key features is the on-site two-storey 7-Eleven Premium outlet â€“ a first for parent company CP in Thailand â€“ which opened its doors beginning of April and services guests with more upscale grab-and-go options along with room delivery for all products.
Tan described the positioning of the hotel as midscale, “offering five-star service at a four-star pricing” with a “centralised location with very easy access to the city centre”.
The property is also surrounded by greenery, and have both the Silom and Sukhumvit lines within easy reach. Langsuan is also famed for its food, being the birthplace of Gaggan, which has been voted No. 1 in Asia’s 50 Best Restaurants for four years in a row (2014-2018).
And although Siam Sindhorn has investments in other hotels managed by international chains, Sindhorn Midtown illustrates the developerâ€™s new focus on a native brand, with a goal of building a local brand to inspire the next generation. Local F&B collaborations include international award-winning local brand Kad Kakao, while art by local artist Kachama Perez, who works with local hill tribes, graces the lobby.