The Thailand Convention and Exhibition Bureau (TCEB) has helped local event organisers stage virtual events over the past few months since the onset of the pandemic which has decimated MICE activity.
TCEB’s assistance comes in the form of tools such as the TCEB MICE Intelligence Centre’s Virtual Meeting Space, a platform that accommodates up to 10,000 online participants in a single session.
Nichapa Yoswee, senior vice president – strategic marketing and business development at TCEB, said: “TCEB is on hand to provide continuous support as events make the temporary transition from physical to online. The support includes a virtual platform for webinars as well as one-to-one engagement for exhibitions, so that attendees and audience can stay engaged, stay active, and also stay entertained with business events and world festivals.”
Beneficiaries of TCEB’s support include the Harmony World Puppet Channel (Harmony of World Puppet Festival), which addresses social issues through the art of storytelling. The online event attracted 6,164 participants from Thailand, Japan, India, Bangladesh and Laos. The audience tuned in remotely, clocking up 201.5 total watching hours over four days in April and three in May.
Fungjai and Nylon Thailand, the co-founders of The Bangkok Music City, also invited its audience to stay entertained while at home, by providing artist content online. Renamed the At Home Festival, the event reached a domestic audience of 120,757, as well as 1,828 people from 45 countries across the globe. Through live streaming on platforms like Facebook and YouTube, the event was able to reach concerts, pubs and theatres that are currently deprived of primary revenues and contact between content creators and the audience.
Another event, Thailand Toy Expo 2020, offered a new type of online experience through Virtual Tour 360 and Live Stream from May 28 to 31. More than 50 international and local artists used the online platform to present their latest collections, enabling fans to get in touch with their favourite toy brands and designers.
Meanwhile, mass participation mobility event Move Asia is working towards a virtual transformation that will be called the Home Marathon 10KM.