The Thailand Convention & Exhibition Bureau (TCEB) has launched a real-time news service dedicated to business events during the Covid-19 pandemic, created a framework entitled Exhibition New Norm Standard Operation Procedures, as well as rolled out a new campaign.
The websiteÂ includes government insight and measures on the status of the Covid-19 infection in Thailand and worldwide, as well as online resources for organisers and visitors.
Information is collated in real-time from both domestic and international news feeds, gleaned from official sources such as World Health Organization (WHO), World Tourism Organization (UNWTO), Department of Disease Control, Department of Public Relations, and Tourism Authority of Thailand.
Further updates on the impact of Covid-19 have been sourced from World MICE & Events associations active in Thailand and overseas, such as ICCA, GBTA, SITE, UFI, PCMA, as well as local associations, venues, airlines and leading business establishments.
TCEB has also worked closely with Thailand’s Ministry of Public Health and business event industry partners such as Thailand Incentive and Convention Association (TICA); Thai Exhibition Association (TEA); Event Management Association (EMA) and Thai Hotels Association (THA) to develop a new set of guidelines and measures.
Named Exhibitions New Norm SOP (Exhibition New Norm Standard Operation Procedures), the framework covers nine strict hygiene and public safety measures:
- Screening measures before entering the building
- Screening measures before entering the events
- Measures for exhibitors and visitors during the event
- Measure for personnel during set-up and tear-down
- Hygiene measures inside the buildings
- Meetings and seminar activities during the event
- Emergency plan in case of encountering with people at risk of infection
- Health records
Significant changes have also been applied to crowd control and safety management at exhibitions in Thailand. TCEB has worked alongside organisers to develop and promote hybrid exhibition solutions, encouraging exhibition businesses to implement some form of online innovation and technology solution when organising tradeshows throughout the Covid-19 pandemic.
To further stimulate the industry, TCEB has additionally unveiled a new marketing campaign, I M PEOPLE FOCUSED, that gives event organisers access to US$500,000 worth of financial support and an equivalent value in complimentary products and services from participating partners.
The campaign is underpinned by the EASE UP Recovery Campaign, which will also include up to five million baht (US$158,843) in grants to industry members.
These announcements come as Thailand’s exhibition industry gradually resumes business, following the third-phase easing of lockdown measures and the reopening of convention and exhibition centres.
The third phase, active as of June 1, 2020, lifts restrictions on the operation of economic and social activities, provided they abide by new health and safety rules and regulations imposed by Thailand’s Ministry of Public Health.
These measures include the reopening of convention and exhibition centres for business, provided they close by 21.00 and limit event size to 20,000m2, and the creation of meetings, seminars and conferences limited to 200 participants.
Forty-seven pioneering Thai tradeshows are set to resume under new guidelines. These include the Asian Paper & Tissue World Bangkok 2020, Food & Hotel Thailand, Concrete Asia 2020, Intermat Asean 2020, Intermach 2020, Subcon Thailand 2020 and Cosmoprof CBE Asean Bangkok.