1000meetings sets up in Singapore, eyes expansion into SE Asia


Shanghai-headquartered events sourcing platform 1000meetings has set up shop in Singapore to expand in South-east Asia, helmed by Sam Lay, the company’s partner and executive director.

He shared: “1000meetings is definitely going to move further out from Singapore and the next possibilities in South-east Asia that are interesting for us include Indonesia and Vietnam.”

Lay: aims to develop solutions that can benefit the corporate travel community

Julien Delerue, the founder of 1000meetings, set up the company 13 years ago, and has been planning to expand beyond China for a number of years. He was looking at Hong Kong and Singapore, key areas with a high concentration of corporate head offices.

Lay, who was based in Shanghai between 2015 and 2018 to head BCD Meetings and Events in China, worked with Delerue on a number of projects before returning to Singapore to join CWT Meetings and Events as senior director, Asia-Pacific.

Leveraging on what the brand has achieved in China working with hotel, venue, agency and corporate partners, Lay said his role was to enhance the brand and its capabilities across the region and work with his team – which will be introduced by the end of July – to assess trends and conduct macro analysis to create corporate planning strategies for suppliers, corporates and agency partners.

He said: “We will definitely build on our strength in China. Julien will concentrate on business development, and together, we want to create solutions that will benefit the community.”

Lay who is a Certified Meeting Professional and is involved in PCMA’s Train the Trainer Programme, added: “The events industry post-Covid-19 will be more resilient and innovative, and technology is going to play a big part. 1000meetings wants to make sure the solutions we provide are customised, user-friendly and aligned to industry trends.”

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