Business event specialist, Innogen, has rolled out what is said to be Malaysia’s first locally-developed digital platform that will support the current hunger for virtual exhibitions and events.
Named InnVirtual, the platform is built for exhibitions, conferences and events. It will be made available globally.
InnVirtual promises a customised platform for each event, with seamless implementation and a user-friendly interface; the support of professional advisors who will guide exhibitors in addressing creative and technical concerns; and maximum efficiency in the administration and upkeep of the virtual platform to ensure hassle-free, up-to-date content.
Going beyond live streaming, InnVirtual also allows in-person attendees to experience the event in real life and presents opportunities for creative collaboration. The partnership allows venues to showcase food, performances and service excellence.
Richard Wong, managing director of Innogen, said: “As much as we are impacted by the pandemic ourselves, we felt a sense of responsibility towards the whole industry that has supported the company. (We wanted) to make full use of our expertise and knowledge of more than 20 years in moving forward towards the digital age. InnVirtual is the product of thatâ€ť.
â€śThe economic and business climate demands for such change. Our stakeholders, including partners and industry players, need to embrace digital transformation now,” Wong added.
He describes InnVirtual as “the perfect platform for its time” and will provide the industry a growth opportunity during times of adversity.
“We are now in the age of experience which means that every event, no matter how small, needs to become an immersive experience. The new generation that is sophisticated and tech savvy will settle for nothing less,” he stated.
In addition to launching the new platform, Innogen teams are undergoing “aggressive” retraining to ensure that “the digital experience is as close as possible to the experience of attending a physical exhibition or any kind of events including entertainment, education, annual general meetings”.