MCI Group sharpens audience engagement in evolved event formats

Global events and experiences specialist, MCI Group, has launched a new approach to audience engagement that will help corporate and association clients in their live, digital and hybrid activities.

The new D.I.V.E. by MCI, which draws its name from Define, Ideate, Visualise and Engage, promises to help brands gain a holistic understanding of their audience; ideate and design user-focused live, digital and hybrid experiences; and implement engagement solutions that meet their needs and strategy.

D.I.V.E. by MCI is a new, scalable solution for digital needs based on engagement tools and fuelled by new business model frameworks

D.I.V.E. is said to be a proprietary methodology based on the creator’s online and offline expertise, combined with 30 years of strategic insights and knowledge of how to activate audiences and address people engagement needs.

It builds an agile, effective and scalable framework tailored to brand’s objectives, be it to enhance employee engagement, build brand loyalty or activate new audiences.

The tailored approach comes with solutions, clear milestones, ROI and action plans.

Commenting on the new engagement model, Oscar Cerezales, global executive vice president corporate division, MCI, said: ‘We analysed thousands of customers’ goals, resource allocations, plus brand and engagement strategies, and we realised that customers are approaching the challenge with tech ‘anchored’ solutions, simply pivoting pre-existing (face-to-face) meetings into digital.

“In our opinion, it is a short-term approach. Thus, we created D.I.V.E. – a scalable solution for digital needs based on engagement tools and fuelled by new business model frameworks.”

Avinash Chandarana, group learning & development director, MCI, added that D.I.V.E. was also created to enable breakthrough experiences in live, hybrid or virtual format so that client and audience connections can continue to be meaningful, memorable and shareable.

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