The inaugural Virtual IT&CM China and CTW China, held from August 3-5 this year, have reported a successful conclusion, with a high percentage of fulfilled scheduled appointments and strong buying intention for the next two years.
Post-show statistics revealed that over 800 validated and qualified unique delegates had participated in the three-day event, with 242 exhibitors from 26 territories/countries meeting with 383 buyers from 38 territories/countries, and 20 hours of business activity being conducted at 130 virtual exhibition booths.
The event organiser, TTG Asia Media, has also found strong business and lead generation throughout the MICE and corporate travel event.
Close to 3,000 pre-scheduled appointments and walk-in meetings were conducted in 15 hours, with 90 per cent of pre-scheduled appointments being fulfilled.
Ninety-four per cent of exhibitors have rated buyers a minimum of three stars and up to five full stars, indicating a high level of satisfaction with the buyer community.
Noteworthy during the ongoing travel and tourism crisis is that 94 per cent of exhibitors and buyers expect to receive or place MICE and corporate travel orders over the next 12 to 24 months.
Eighty-seven per cent of delegates said they have achieved their objectives of attending Virtual IT&CM China and CTW China 2020, while 86 per cent stated that the event outcome has either met or exceeded their expectations.
The post-show study has also found that delegates were most impressed by the Appointment Scheduling Process, Pre-scheduled Appointments system, Walk-in Meetings, Brand Showcase Presentations, and the Buyer Procurement Showcases which is a new addition for the virtual format.
Erlinda Tan, past president/president of NAITAC/JLT Travel & Tours, Philippines, remarked that it was her first encounter with such a well-integrated virtual business event.
“I’ve joined a few virtual events and this is one of the best. Well planned event with interesting interaction capability,” agreed Stanley Yew, MICE sales, Pacific Arena, Singapore.