Hong Kong secures multiple MICE event wins

These events were secured amid Covid-19 challenges; Hong Kong skyline pictured

Hong Kong has recently been chosen as the host city for six future international MICE events, two of which are repeat events, while four will be heading to the destination for the first time.

In total, these business events are expected to bring in about 10,000 high-yield visitors, deliver economic contribution, and drive multi-sector development.

These events were secured amid Covid-19 challenges; Hong Kong skyline pictured

YK Pang, chairman of Hong Kong Tourism Board (HKTB), said in a press release it was “encouraging” to welcome major events to Hong Kong for the first time. They are the International Airline Transport Association (IATA) World Cargo Symposium 2022, Asia Sports Technology Conference 2021, Asia Crypto Week 2021, and the Congress of the Asian Society of Transplantation (CAST) 2023.

Phillip King, founder and chairman of Varcis Group, explained his decision why Hong Kong is chosen to host the first Asia Sports Technology Conference in the Greater China region.

“As the gateway to Mainland China and its burgeoning sports market, with a superb infrastructure, strong financial and investment credentials, excellent IP protection and common law, plus an excellent Innovation & Technology Hub with a thriving start-up ecosystem, Hong Kong is the ideal destination for hosting this first-ever sports tech conference in the Greater China region, as it also plays a pivotal role in the Greater Bay Area.”

The other two repeat events will be The Congress of Asian Society of Cardiovascular Imaging (ASCI) 2022 and Asia Funeral and Cemetery Expo & Conference (2021, 2023, 2025).

Kenny Lo, chief executive, Vertical Expo Services Company and organiser of Asia Funeral and Cemetery Expo & Conference 2021 said: “Since the first edition came to Hong Kong back in 2009, the show has gradually developed into the largest international expo and conference of its kind in the Asia Pacific region. We have every confidence that the city will bring our next three editions to even greater heights.”

Pang added that HKTB will continue to proactively engage international and domestic organisers to bid for hosting rights for major MICE events.

The HKTB has also prepared a series of recovery campaigns for the MICE industry and is closely monitoring the development of the pandemic in various source markets. The campaigns will be launched when the time is right.

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