Indonesia rolls out new MICE tradeshow to build industry confidence

MoTCE's Rizki Handayani and Johanes Chang at the unveiling of ICTM 2020

Indonesia’s Ministry of Tourism and Creative Economy (MoTCE), in partnership with Biztrip Teknologi Multimedia Solusi and Global Mediacom, will be organising the Indonesia Corporate Travel and MICE (ICTM) 2020.

The B2B business events mart will take place face-to-face in five Indonesian cities between September and November this year.

MoTCE’s Rizki Handayani and ICTM’s Johanes Chang at the launch of ICTM 2020

ICTM 2020 will first be held in Jakarta on September 18 and 19, followed by Bali on October 1-3, Yogyakarta on October 15-17, and Malang (East Java) on November 5-7. It will then head back to Bali on November 19-21, and end in Bogor (West Java) on November 27-29.

Johanes Chang, founder and event director of ICTM 2020, revealed: “In every city, 30 corporate buyers will meet with 30 MICE providers. Apart from the buyer-meet-seller sessions, there will also be seller workshops, talk shows, a buyer exchange forum, gala dinner and post tours.”

Participants will be required to take swab tests before attending any of the events.

Speaking on the choice of cities, Johanes said they were business destinations which are ready to promote. Aside from stalwarts Bali and Jarkata, the ministry also incorporated new potentials such as Malang and Bogor.

Rizki Handayani, deputy of tourism products and events, MoTCE, said: “The event aims to motivate the business events industry in Indonesia to continue doing business amid the existing limitations.”

“The focus is to let corporate buyers get first-hand updates from sellers and answer all the questions they might have on the readiness of the suppliers and destinations to accommodate their needs in the new normal,” Johanes added.

Rizki hopes that the event will become a platform that will help develop the capacity and capability of all stakeholders through discussions and networking. She opined that this is necessary for the industry to get back on its feet so that the country will be ready to compete internationally when borders reopen.

As such, by jointly organising the event and fully hosting the buyers, the ministry hopes ICTM would be able to build confidence among companies to start their offline events again.

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