The Sarawak State government, through Business Events Sarawak, is working to increase its corporate meetings and incentives segment to account for at least 20 per cent of the total business events contribution to the state by 2025.
The increased contribution is in line with the objectives of the Sarawak Economic Action Council. As such, more attention will be placed on developing the particular segment starting from next year.
Currently, the bureau is currently developing incentive itinerary programmes for Kuching, Miri and Sibu, the state’s three main business events destinations. The itineraries will play to Sarawak’s diverse culture, adventure, nature, food and festivals. Programmes are expected to be ready by this year-end.
Sarawakâ€™s minister of tourism, art, culture, youth and sports Abdul Karim Rahman Hamzah, shared: â€œThe corporate meetings and incentives segment of business events is not new for Sarawak but needs further development to unleash its potential.”
He added that with the help from both private and public stakeholders, Sarawak will be “just as successful” in winning more corporate meetings and incentives as it has been for conventions and exhibitions.
Last year, Sarawak had a bidding success rate of 94 per cent by securing 99 business events worth an estimated RM122.7 million (US$29.9 million) in direct delegate expenditure.
Since the bureau’s establishment 2006, the total economic impact from Sarawakâ€™s business events industry stands at RM1.6 billion, of which conventions make up about 80 per cent of the economic impact.