Half of APEC’s (Asia Pacific excluding China) meeting planners surveyed by Marriott Bonvoy, Marriott International’s travel programme, are planning to continue with offline events as businesses adapt to the new normal.
However, there is a high percentage of planners who are concerned about government regulations (45%), and safety and hygiene standards of a venue (30%), alongside other SOPs and measures planners now have to consider.
The survey also found that 70% of respondents prefer domestic destinations. Moreover, 36% of the respondents are planning to host more hybrid events – this means combining physical and livestreaming elements to maximise reach, across geographical restrictions.
The survey reached more than 500 respondents including event and meeting planners, administrative support staff and those in management roles across multiple industries in APEC.
To address some of these concerns, Marriott International is introducing new content via a digital platform for meetings and events, available on MarriottBonvoyEvents.com. Meeting planners will have access to a series of new materials including an informational video, customer stories and resources that provide additional context and information for designing events in the current environment.
