TravelRevive makes debut in November

TravelRevive – taking place from November 25-26, 2020, at Marina Bay Sands Expo & Convention Centre – will be the first tradeshow to trial the newly developed prototype for safe business events, safe itineraries and digital enablers in Singapore.

Expected to welcome 150 hosted buyers from countries around Asia, the two-day event organised by ITB Asia will feature conference sessions, exhibitions, as well as opportunities for one-to-one buyer-seller appointments.

TravelRevive comes off the back of Singapore Tourism Board’s announcement in September on safe and gradual resumption of MICE events

For a wider global reach, TravelRevive will include virtual aspects such as live telecast of the conference, on-demand sessions and online exhibitor directory.

Developed by the Alliance for Action on Enabling Safe and Innovative Visitor Experiences, this prototype will provide delegates with the degree of interaction they would be accustomed to in a regular tradeshow setting – but in al safer way which minimises infection risks.

Solutions the prototype will adopt include innovations such as touchless technology and automated registration kiosks, as well as safety measures such as plexiglass shields in exhibition booths and meeting pods that serve as an additional measure to reduce droplet transmissions.

The Alliance has also designed safe itineraries, comprising a selection of leisure activities that comply with prevailing safe management guidelines, which will be trialled with the MICE delegates of TravelRevive. These safe itineraries could serve as a model for small groups of international visitors when international travel resumes eventually.

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