ICCA – the International Congress and Convention Association – in collaboration with the city of Kaohsiung, has revealed the Kaohsiung Protocol Framework as the major legacy outcome of the 59th ICCA Congress.
The Kaohsiung Protocol is a crowdsourced framework identifying major trends and key strategies which will enable the international meetings industry to thrive, now and into the future. The trends identified include Innovative Business Models, Shared Risk, Digital Restructure & Hybrid Events, and Enhanced Engagement & Value Strategies.
ICCA president James Rees described the Kaohsiung Protocol as a tangible, documented framework “that will be the true legacy of this year’s event – and that will resonate with members for years to come”.
This new framework is ICCA’s response to the major global trends such as technological advancement, safety and health, and understanding the next generations of attendees, all impacting the global events industry.
The conclusion is that it is the duty, as well as privilege, of the event industry to contribute to the advancement of the society through promoting core values such as knowledge economy, sustainable development, and global connection.
