The show must go on

The Beijing InfoComm China 2020 proceeded with a physical edition in September with numerous safety measures in place, instead of taking the virtual route as many others have during this uncertain climate.

The flow of visitors to the exhibition was beyond my expectation

Hot idea
Consult with your stakeholders and weigh out the pros and cons of whether the exhibition would be better staged online or offline

The exhibition was a welcome platform to connect with customers face-to-face after months of distance working and remote communications

Event brief
Despite the ongoing Covid-19 pandemic, the physical edition of Beijing InfoComm China 2020 proceeded as planned from September 28-30.

Billed as Asia Pacific’s premier Professional AudioVisual (Pro-AV) and Integrated Experience solutions platform, the tradeshow needed to have numerous precautionary measures in place to help safeguard the health and safety of participants.

Held at the China National Convention Center in Beijing, the three-day event connected global and regional solution providers, vertical market end-users and the supply chain.

Beijing InfoComm China 2020 attracted more than 450 exhibiting companies from around the world, of which more than 100 companies were participating for the first time.

The Summit, which also ran for three days in parallel to the exhibition, attracted 5,589 delegates who gained valuable insights from keynote presentations and discussions across 53 sessions.

Event highlights
The solutions featured during the show some of the best in Chinese innovations, including automation, artificial intelligence, machine learning, big data, Internet of Things and other smart technologies that are transforming Pro-AV and Integrated Experience applications.

Among the 450 exhibiting companies were 107 exhibitors who showcased products that were either new in China or new in Asia.

Richard Tan, executive director of InfoCommAsia, said: “The strong exhibitor turnout was a powerful endorsement of Beijing InfoComm China as the industry preeminent showcase, and our ability to stage a premier trade exhibition efficiently and safely under unprecedented conditions.”

Tan said the inaugural Start-up and Incubator Zone “generated much excitement among visitors”, who were among the first to preview next-generation integrated experience solutions by 25 start-ups.

Delegates listening intently at The Summit

A new feature introduced at The Summit was the AV Managers Day, where the programme was curated to cater to the specific needs of operational managers seeking to share experiences in project management. Diverse experiences in project and operations management were shared, and many participants took away valuable knowledge and information relevant to their professional work.

Another highlight at The Summit was the NIXT Conference, held for the second time following a successful debut in 2019. Here, case studies were presented to participants on the transformative power of artificial intelligence, Internet of Things, robotics, smart wearables, extended reality and 5G, on various industries including media and entertainment, manufacturing, retail, smart cities and transportation.

“When the pandemic broke out in early 2020, and business operations were disrupted and movement of people was curtailed, we were not sure if Beijing InfoComm China could be staged (in-person).

“However, the encouragement of exhibitors gave us the confidence to proceed with organising the show, with the support of venue and industry partners. We are heartened by the positive response and feedback, validating our decision and justifying the confidence of participants and industry players,” recalled Tan.

As one of the major challenges was safeguarding the wellbeing of all delegates, Tan said: “Precautionary measures such as mandatory mask-wearing and ensuring there were safe-distancing measures in place.

“Exhibitors and visitors engaged in lively discussions and extensive networking activities also took place in the booths and meeting rooms, showing that the quality of experience at the show was not compromised.”

Event Beijing InfoComm China 2020
Organiser InfoComm Asia
Venue China National Convention Center, Beijing
Dates September 28-30, 2020
Attendance 30,866 visitors

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