PCEB rolls out three-year MICE support programme

Penang ; Georgetown pictured

The Penang Convention & Exhibition Bureau (PCEB), in collaboration with the state government, has come up with a three-year support programme aimed at attracting domestic and international business events to the destination.

Named Enhanced Privilege Penang, this programme was revealed at last week’s IT&CM Asia and CTW Asia Pacific by Ashwin Gunasekeran, CEO at PCEB.

Penang is eager to welcome MICE groups back; Georgetown pictured

He elaborated that the support programme will start next year in 2021, and provide bid support for association and corporate meetings for a minimum of 20 people.

For confirmed groups this year, Ashwin added that they could apply to PCEB for subventions.

Enhanced Privilege Penang is under the Penang Here For Tomorrow marketing campaign which emphasises Penang’s unique selling propositions, and how business events will be conducted safely at the destination with guidelines – approved by relevant government agencies including the Penang Health Department – in place.

However, Ashwin acknowledged it would “take some time” before physical meetings made a comeback, with virtual and hybrid meetings leading the way.

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