Tourism New Zealand gamifies learning for incentive agents

Screenshots from the new learning platform

Tourism New Zealand has launched a new app-based learning platform that aims to bring critical product knowledge to incentive agents through gamification.

The app will take the agents through four modules, which will cover a range of topics and categories, from ‘Incentive Activities and Attractions’, ‘Unique Venues’, ‘New Zealand Trivia’, and even ‘People’, where agents will get to know the team behind Tourism New Zealand even better. Each module will. be launched weekly and cover 25 questions.

Screenshots from the new learning platform

To encourage further proactive learning, links will be provided for agents to independently seek information that is essential for itinerary planning.

Agents who complete the training with a score of 75 per cent and above will receive an exclusive Certificate of Completion, and the first 500 agents scoring 75 per cent and above will receive a branded gift.

The Top 10 scorers will receive further rewards such as personalised team training with Tourism New Zealand’s business events manager for South East Asia, priority destination updates, as well as priority invitations for fam trips and in-market events. The best-performing agent will also receive a hamper of New Zealand confectionaries.

The competition begins today (January 6) and will conclude on February 23.59.

To take part, incentive agents will need to first register online, following which they will receive a confirmation email with a username and password as well as QR codes and links to download the app.

The app will launch first in Singapore, and subsequently, in Indonesia and Malaysia.

Steven Dixon, regional trade marketing manager, Asia for Tourism New Zealand said in a statement: “Agents have been overloaded with scheduled webinars and online lecture-style training. It is not easy for incentive planners to retain and recall a fairly large amount of product information, especially through webinars, and so we want to turn the entire experience around with elements of gamification that will add a spark of fun.”

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