HKTDC reconfigures industry tradeshows for 1H2021

HKTDC will make use of its platform to connect local SMEs with global buyers

The Hong Kong Trade Development Council (HKTDC) will reconfigure its industry trade fairs and conferences in 1H2021 as part of its efforts to find ways to help Hong Kong companies continue doing business during the pandemic.

In addition to the exhibition that combines online fairs with physical fairs and symposiums, the HKTDC will also organise new local exhibitions and hold a number of its key international conferences online.

HKTDC will make use of its platform to connect local SMEs with global buyers

For instance, HKTDC will launching a brand-new sourcing event, the HKTDC International Sourcing Show, that will consolidate seven HKTDC trade fairs originally scheduled to be held in spring. The new event will run from March to July 2021 and will be held in online and physical formats, exploring business opportunities across a range of industries.

The seven exhibitions include the HKTDC Hong Kong Toys & Games Fair, HKTDC Hong Kong Baby Products Fair, HKTDC Hong Kong Houseware Fair, HKTDC Hong Kong International Home Textiles and Furnishings Fair, HKTDC Hong Kong Fashion Week, HKTDC Hong Kong Gifts & Premium Fair, and the Hong Kong International Printing & Packaging Fair (co-organised with CIEC Exhibition Company (HK)).

The International Sourcing Show will be the first hybrid fair launched by the HKTDC, with participating buyers and exhibitors able to use an online exhibition platform for business matching and video conferencing beginning from March 2021. The physical fair will be held in Hong Kong in July.

In addition to the seven above-mentioned fairs, the HKTDC Hong Kong International Jewellery Show and the HKTDC Hong Kong International Diamond, Gem & Pearl Show have been rescheduled to run at AsiaWorld-Expo from July 2-6, 2021.

HKTDC will also launch a year-round business promotion through its sourcing platform to connect local SMEs with global buyers. The theme for the promotion in the first quarter will be “Everything from Home”, focusing on products such as computers, fitness supplies, video games and kitchen appliances associated with the rise of the stay-at-home economy.

Other key international events that will be online include the Asian Licensing Conference and HKTDC Hong Kong International Licensing Show (January 11-15, 2021), the Asian Financial Forum (January 18-19, 2021), HKTDC Hong Kong International Film & TV Market (January 15-18, 2021) and MarketingPulse (March 2021).

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