With Singapore’s phase three reopening and a vaccination rollout, Singapore-based Conference & Exhibition Management Services (CEMS) is bullish that it can target a 70 per cent subscription rate for its signature events ‚Äď both virtually and in-person at Sands Expo and Convention Centre.
Edward Liu, group managing director of the 40-year-old regional and international organiser, commented Singapore‚Äôs comprehensive plan to vaccinate everyone who wants it by 3Q2021 or end-2021 was a ‚Äúcomplete game-changer‚ÄĚ.
He added the relocation of the Davos-based World Economic Forum 2021 in Singapore, from May 25-28, 2021, expected to attract thousands of business and government leaders and media from around the world, was a very clear signal the city is ready to host international conferences and exhibitions, and reinforces the readiness and strength of the MICE industry.
Liu continued: ‚ÄúWe are seeing more positive responses from prospects compared to the last six months of 2020, and we are quite prepared to step up more aggressive marketing plans to take on more participants,‚ÄĚ adding CEMS is introducing ‚Äúa virtual element‚ÄĚ to support its live events.
‚ÄúThis is to cater to foreign exhibitors due to restrictions in their own countries, in particular Italy, for the Singapore International Jewellery Expo (SIJE) which traditionally fields 40 to 50 sellers showcasing millions of dollars worth of exhibits.
‚ÄúYou cannot do business long distance. But under the circumstances, those who cannot come can work with our established partner (global leader in business and security services) Brink‚Äôs to help set up and secure the exhibits.‚ÄĚ
SIJE 2021, held from July 8-11, is targeting 200 exhibitors from 25 countries, with a good number from Hong Kong, Thailand and Japan, and 70 per cent of its traditional 10,000 trade visitors and the public, Liu noted, mindful that it is not yet normal times with restrictions in place.
CEMS is eyeing 1,000 pre-registered or walk-in delegates daily at Architecture and Building Services 2021, held from June 30 to July 2, versus 2,000 pre-Covid. Meanwhile, its four-in-one trade-focused Caf√© Asia/Sweets and Bakes Asia/International Coffee and Tea Industry/Restaurant Asia is expected to yield 222 exhibitors from 27 countries and more than 6,000 participants.