Co-organized by China BT MICE and ITB China, the Business Travel MICE Procurement Convention (BTMPC) will take place as part of this year’s ITB China Special Edition – a newly designed event format that combines core trade show with convention elements.
ITB China is scheduled to be held in Beijing from May 7-8, 2021, and the 10th edition of the BTMPC will take place on the second day on May 8. It’ll feature in-depth discussions on industry practices and new trends that will shape the future of MICE events.
More than 500 MICE professionals, including MICE and corporate buyers, hotels, domestic and international destinations, and representatives from across the industry are expected to attend BTMPC.
The event will include forums on MICE and corporate travel, a dedicated booth area for brand and product launches, matchmaking meetings, and the award ceremony “The Miracle Workers”, an award which recognises the most successful companies in the MICE industry over the past year.
Lenny Jia, CEO and founder of China BT MICE, said that BTMPC is “representative of the general trend of “micro-crossover” integration in the current market, contributing to mutual and respective advantages in terms of professional resources while supporting the survival and further development of the MICE industry in the new market environment”.
