Travel bubbles, green lanes and airline initiatives around travel safety can inspire travel interest, but actual movement requires a combination of institutional framework to facilitate travel and perceived high rewards of travel among consumers.
In this new episode of TTG Conversations: Five questions video series, Jameson Wong, APAC director at ForwardKeys, discusses how progress in Covid-19 management is impacting consumers’ flight appetite and how the marketplace has responded to travel bubbles and green lanes. He also explains how data can help travel and tourism industry navigate this crisis with greater visibility.
