The Auckland Convention Bureau (ACB) will open applications for the Auckland Business Events Fund from April 1 until April 30, 2021, for business events that take place any time from now until June 30, 2024.
Applications will be assessed based on economic, social and sustainability criteria, with weighting towards the economic benefit that business events bring, replacing the loss of international visitation and assisting to create opportunities for exposure of Auckland’s key sector industries and industry advocates – aided by the procurement of confirmed business events that help to grow Auckland’s profile both nationally and internationally.
The Auckland Business Events Fund is part of the Government’s NZ$50 million (US$35 million) Regional Events Fund which aims to stimulate domestic tourism by supporting existing events to continue to operate or supporting new events to form. It was designed to stimulate travel between regions through holding events, support the tourism and events sector, and help to replace some of the spending lost from international tourists due to the Covid-19 pandemic.
In 2019, Auckland received NZ$17 million from the government and funds were to be distributed through three key programmes:
Auckland Business Events Fund: business events that drive visitation to Auckland and enhance the city’s reputation as a global business events destination.
Major Programme: events that bring significant benefits from outside Auckland. These events are larger scale, attracting 5,000+ visitors, and often having an international focus. These events are open to the general public.
National Programme: events which bring benefits from outside of Auckland, but mainly from within New Zealand. These events are open to the general public.