Business Events Perth dangles cash incentive for keynote speaker acquisition

Actress Kate Walsh speaking at State of Social 2020 event. Photo credit: SM Perth

Business Events Perth is offering up to A$25,000 (US$19,145) to help bring in extraordinary keynote speakers for national business events anywhere in Australia.

This cash incentive, available only for a limited time, is aimed at helping business event planners lock in an outstanding headline speaker, which will in turn boost registrations for their 2021 event. Eligible events can access up to 50 per cent of the funding once the speaker is confirmed.

Actress Kate Walsh speaking at State of Social 2020 event. Photo credit: SM Perth

The keynote speaker incentive is open to business events taking place before December 31, 2021, that have a duration of three days or more and a minimum of 200 in-person delegates.

Business Events Perth chief executive Gareth Martin said the new fund was designed to offer a helping hand to business events around Australia this year, which are still recovering from the impacts of the pandemic.

“We recognise that to revitalise the business events industry we need to invest in it and provide immediate support, so events can proceed with certainty,” Martin said.

“That is why this offer is available to national business events taking place anywhere in Australia in 2021, not just in Western Australia. We have to support events that are taking place now, so they’ll still be here in the years to come.”

Martin said the right keynote speaker can inspire and motivate a conference audience and a high-profile personality is often a decision-making factor for delegates to attend a business event.

In return for the funding, Martin added: “All we ask is that you book a new future national or international business event for Western Australia within 12 months of your 2021 event and the future event is held in (Western Australia) before the end of December 2024.”

This new funding is independent of other generous subvention funding offered by Business Events Perth for business events held in Western Australia.

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