ADX goes to Melbourne; MCB releases fresh funding initiative

The MCEC team has made good use of this downtime to plan its next steps forward

Australia’s largest dental event, the Australian Dental Exhibition (ADX) will be meeting in Melbourne from May 6-8 at the Melbourne Convention and Exhibition Centre (MCEC).

The event is expected to attract over 5,000 in-person delegates from all over the country, who will meet in MCEC to experience the latest innovations, technologies and techniques in dentistry, as well as network in-person with professionals across the industry.

With state borders reopened, more in-person events are expected to take place around the country; MCEC in Melbourne pictured

In addition to 9,000m2 of exhibition space, ADX Melbourne will host key professional bodies representing dentists and allied oral healthcare professionals providing a strong programme of seminars and social networking events.

MCEC now has capacity to host up to 10,000 patrons per event space per day, at a maximum of 75 per cent capacity.

The exhibition is expected to generate over A$16.2 million (US$12.4 million) in economic contribution to Victoria’s visitor economy and provide more opportunities for local businesses to increase trade.

“National events of this calibre deliver a strong proof point that business events in Melbourne are indeed back in action. Hosting the ADX 2021 allows us to showcase the very best that Victoria has to offer visitors from across the country and give a much need boost in confidence right across the Victorian business events supply chain,” Melbourne Convention Bureau’s (MCB) CEO Julia Swanson said.

This financial year alone, MCB secured 25 international and national business events expected to inject A$124.9 million into the Victorian economy over coming years.

Last week, MCB announced the National Business Events Program, a new funding initiative to encourage interstate organisations to hold their events in Victoria.

The National Business Events Program will provide business event organisers up to A$25,000 cover costs associated with venue hire, accommodation, transport and other event costs, with 50 per cent payable before the event commences to support upfront expenses.

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